We are a Melbourne based content creation agency solely focused on developing and building your brand via end to end video production & social media marketing.

We provide a broad range of specialist services to enable you to capture your audience in unique and authentic ways.

Choose from our range of services for a solution to meet your marketing and promotion needs.


Video Production:

"Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways."
  Sam Balter (American basketball player)

From start to finish or anything in between; from initial concept to wrap and launch - for business promos, social media content, product features and location presentations. We'll bring it all to life.

Moving images are our specialty. We'll bring your project or brand to life in a sharp and punchy fashion, straight to the jugular. Our content will engage curious minds and retain focus of the peeps already keeping an eye on you. We'll set your viewers hearts and minds on fire while telling your story with sincere action.

Shoelace Creative - We bring your content to life.


"Photography. It's more important to click with people than to click the shutter."
  Alfred Eisenstaedt (American photographer)

Location, portrait, product,.. if you can see it, we can shoot it. We focus on bringing still images to life and capturing the magic within.


Audio Engineering:

"The gap between what's expected and what you deliver is where the magic happens."
  Jay Baer (American writer)

We love sound as much as we love vision and can deliver everything in postproduction audio that you may need. Our audio services include:

   - Mixing to mastering
   - Sound design and foley for film/TV
   - Voiceovers
   - Music composing and scoring for all formats
   - Podcast editing.


Brand Development:

"If people like you they will listen to you, but if they trust you, they'll do business with you."
  Zig Ziglar (American author)

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We can initiate a full-blown makeover or fine-tune your designs and vision. We can build a brand from logo concepts to finished website and marketing campaign.
We'll help tailor make your overall image. You won't only be proud to be in the public domain, you'll be dying to flaunt what you have. We will evolve the connection between your customers and followers. The meaning of confidence is you.

Marketing & Social Media Strategy:

"Amazing things will happen when you listen to the consumer."
  Jonathan Mildenhall (CEO and marketing consultancy guru)

We believe that the best marketing shouldn't feel like marketing. It should feel like a genuine connection between you and your audience. We focus on creating your community and keeping them engaged. We'll work closely to get to know you and find out what you want to say. From there, we'll build a campaign that connects and resonates by pushing the envelope every step of the way. Everything from ongoing online campaigns to one off packages, we'll help you grow.


Social Media Management:

"What separates good content from great content, is a willingness to take risks and push the envelope."
  Brian Halligan (CEO of HubSpot and author)

Need help managing your social media? Our team at Shoelace Creative are happy to take this on for you. We understand social media and can run your social media marketing strategy on your behalf. Let us do the work for you, so that you can focus on developing your business.

Take a look at our Instagram feed...