5 Essential Tips to Make Your Conference & Event Photography Stand Out From the Crowd!

Want to wow your guests & staff with an amazing collection of conference & event photography that will ensure tickets fly out the door for your next event?

Conference & event photography is a unique form of visual storytelling that captures, reflects and promotes your company's unique amazing events. Conference photography is also a fantastic tool for enhancing brand visibility, awareness, and appeal.

Here are our top five tried-and-tested conference photography tips to ensure you get the highest quality products:

1. Nail the brief

The most important step in taking the best conference and event photography is to make sure that your photographer understands your brief inside-out. 

Be very specific about what you would like to see in the photographs and clearly communicate this. For example: guests arriving and getting checked in, staff welcoming and interacting with guests, photos of every speaker, group shots of speakers with guests (direct to the camera). 

If you clearly explain your goals as well as requirements, then the photographer will have a great understanding of exactly what they need to capture on the day, which will enable them to deliver the highest quality product.

2. Hire the right people

Your product will only be as good as the photographer behind the lens, so make sure you do your due diligence and find the most professional and well suited photographer for the job. 

Creative agencies are a great choice to approach as they will have already done the research legwork and have the appropriate contacts and staff.

3. It’s about the venue, venue, venue!

Who could forget about the venue? Ensure you choose a venue that not only suits your event or conference's purposes but also has a fantastic aesthetic and is also well lit. 

The venue will serve as the backdrop for each and every photo. Make sure it’s designed to make the right impression.

4. Make your guests feel at ease with your photographer

You’ll get the most natural and comfortable looking photos if your guests are at ease. Having photos taken can be daunting for a lot of people at the best of times, so make it a point to treat the photographer as a ‘member of the pack’. Introduce them to guests and encourage guests to pose for photos. 

5. Utilize the photos more than once

Now that you’ve some amazing conference and event photographs, why just post the photos once? ‘Content stacking’ is a term we like to use at Shoelace Creative for using content in multiple different ways to get the most value out of your product.

You can spread out your photos across multiple social media posts and platforms, add graphic design to specific photos to promote more events, have your photos printed across flags, pull-up banners and signage for future events and promotion. 

There’s almost endless possibilities on how you can use your photos, so drill down on what’s most useful for you and your business. 

Our parting thoughts

Professional conference and event photography can work wonders for your brand or business, helping you stand out from the crowd. Great, purposeful and professional photos make a lasting impression that will ensure people will be climbing over each other to get tickets for your next event.

Shoelace creative is a creative agency operating across Australia with offices in both Melbourne and Canberra. We are experts in all things content, video, photography, brand development and marketing.

We’ve been shooting conference photography for many years and have a raft of experience in capturing many business’s special moments. Not only can we professionally photograph, but we can take these shots and elevate business branding to the next level. If you’re looking to enhance your brand through your next event or marketing campaign, give us a call or drop us an email.