Content Stacking - Get the Most Value From Your Video & Photo Content
Content Stacking is when you create a series of interconnected pieces of digital content from an overarching central idea or central content piece. This content can vary and can include: blog posts, videos, infographics, and social media posts. It’s there to support a larger marketing or educational campaign.
Content stacking creates multiple touchpoints with your audience and gives them a deeper and more comprehensive understanding of the topic being covered. By using different forms of content, you can keep your audience engaged, build trust, and increase the overall impact of your campaign.
It’s great value for money helps you to work smarter, not harder when building your marketing strategy for your brand or business.
Tactics or deliverables from a single video or photo shoot that often go missed or underused. So let’s see what a single video or photo shoot can do, as the central content piece of your content stack. To get an idea of how you can enrich your next campaign or launch with content stacking, we’ve used some examples to see how content stacking can be applied:
Product launch:
You might want to create a series of promotional product videos to launch your product. To do this we would recommend organizing a photographer on site to capture ‘behind the scenes' and to do a photoshoot of the products on the same production day. Not only could these photos be used to introduce a new product to the market but they could use behind the scenes photos as an accompanying piece of content. The videos might show the product's features and benefits, while the photos could showcase the product from different angles and in different settings. These different perspectives could be used for out of home advertising, banners, social posts and more.
Awareness campaign:
Your organization might create a series of videos and photos to raise awareness about a social issue. The videos could highlight the impact of the issue and personal stories of those affected, while the photos could visually demonstrate the problem and inspire action.
Educational series:
Your HR department might create a series of videos and photos to support an online course or workshop. The videos could provide in-depth lessons and explanations, while the photos could reinforce key points and be visual aids.
Blog:
Your blogger might create a series of videos and photos to document and share their experiences with their audience. The videos could be long form vlogs pieces which can be broken down into smaller bite sized pieces of content for use across shorter form platforms. This way you can repurpose a single longer form piece of content into multiple targeted pieces, greatly increasing your social output.
Let content stacking work for you today– by effectively using varying content in a slightly different way you can get better bang for your buck. Content stacking can help create a more comprehensive and engaging experience for your audience, building trust and increasing the overall impact of your campaign.
Shoelace creative is a creative agency operating across Australia with offices in both Melbourne and Canberra. We are experts in all things content, video, photography, brand development and marketing.
