From a Single ‘Hero video’ to a Wealth of Content Pieces
It all starts with one big idea. You may be set on creating a single 30 second ‘hero video’ for your brand to promote a new product or service, but have you considered all of the other elements of the shoot you can also capitalise on?
In order to get the most bang for your buck and great value for money you may need to ask yourself where is your content going to be published?
Have you thought about what platform your content is going to be housed on? You should. Different social media platforms use different shapes and sizes for video exports, photos and reels. Having your platform in mind when writing your deliverables list can help get more value whilst encouraging you to think about your marketing roll out.
There are 4 main aspect ratios used across social platforms: 16:9 (1920 x 1080), 9:16 (1080 x 1920), 4:5 (1080 x 1350) and 1:1 (1080 x 1080) - and each platform has its own preferred ratios. It can be hard to keep track of so we’ve made it easy and summarised some deliverables for you to consider when rolling out your content.
16:9 - Standard
4:5 - Portrait
9:16 - Vertical
We have also included some of the more technical aspects of each social media platform to ensure your content looks good, no matter where it’s uploaded!
Facebook:
The recommended aspect ratio is 9:16 (Vertical), 4:5 (Portrait) and 16:9 (Standard) and the recommended size is 1080 x 1080 pixels for profile pictures and 1200 x 630 pixels for shared images.
Instagram:
The recommended aspect ratio is 1:1 for squares, 4:5 for portrait and 9:16 for vertical, currently all videos posted are converted to reels which fit everything into a 9:16 vertical format.
Tik Tok:
The recommended aspect ratio is 9:16 for all types of posting - very simple!
Twitter:
The recommended aspect ratio is 2:1 and the recommended size is 400 x 200 pixels for header images and 1024 x 512 pixels for shared images.
LinkedIn:
The recommended aspect ratio is 4:3 for shared images, 4:5 and 16:9 for shared videos and the recommended size is 400 x 300 pixels for profile pictures and 700 x 400 pixels for shared images.
Pinterest:
The recommended aspect ratio is 2:3 and the recommended size is 165 x 165 pixels for profile pictures and 735 x 1102 pixels for shared images.
It's important to keep in mind that these are just guidelines and may change over time, so it's always best to check the platform's official guidelines for the most up-to-date information
We’d also recommend having some words to accompany your stunning imagery. This will help with engagement and directing traffic back to your brand page or website. Be aware though, writing in different styles for different social media platforms is important because each platform has its own unique tone and audience. If you tap into these two things, you will have a winning combination for your brand or story.
We’ve compiled some tips for writing in different styles for different platforms below:
Facebook:
We’d recommend you pen your post in a conversational and personal tone. Facebook is a social network where people connect with friends and family, so writing in a friendly and approachable style is important. Use humour, anecdotes, and stories to engage your audience.
Instagram:
We would recommend to keep your post simple as this platform is known for its visually appealing and creative style. Instagram is mainly a visual platform, so your writing should complement the visual content you're sharing. Use short, punchy captions that grab attention and make your audience want to engage with your content.
Twitter:
Your tweets should be short and concise. Twitter is a fast-paced platform where users are exposed to a lot of content in a short amount of time. Write tweets that are no more than 280 characters and get to the point quickly. Use hashtags, emojis, and humor to stand out.
LinkedIn:
Your post should be professional and informative. LinkedIn is a platform for professionals, so your writing should be serious and focused on sharing industry insights and knowledge. Use data, statistics, and quotes to support your arguments and make your content more credible.
Pinterest:
Another platform to keep your post short and sweet with a descriptive and action-oriented style. Pinterest is a platform for discovering new ideas and inspiration, so your writing should be focused on helping users understand what your content is about and why they should engage with it. Use clear and concise language and include calls-to-action to encourage engagement.
To make your stunning imagery and content work well, it’s good to remember, the tone and style of your writing should be consistent with your brand's overall voice and message, and should also be adapted to the unique audience and culture of each social media platform.
Shoelace creative is a creative agency operating across Australia with offices in both Melbourne and Canberra. We are experts in all things content, video, photography, brand development and marketing.
